If you need more sales and want to grow your profits, you need to Know Thy Customer.
We don’t have to tell you the importance of food. Without food, you suffer, or go too long without, you die. In business, customers are like food, the more you have, the better off you are.
So how well do you know your customers? Do you know what they like, what they dislike? Do you know where they live, what brand of cars they drive? Do you know how many kids they have, how much money they make or know what they like to eat? Are you familiar with their favorite brands are, and where they prefer to shop?